This year, there were 43% more search engine optimization (SEO) positions available, and knowledge of search marketing is one of the most in-demand talents on LinkedIn for the rest of this year and next. Given that over 93% of internet encounters start with a search engine, it is easy to understand why. Continue reading for a few reasons why receiving more education can be beneficial for you if you’re still not convinced.
SEO knowledge is getting more vital
The areas of SEO and SEM have evolved, but their significance has only increased. In a survey of all web searches conducted in May 2018, it was discovered that the top-ranking search result had a click-through rate of just under 30%, while the rate for the fifth-ranked result was only 4%. One percent of searches on average were still interested in clicking through by the ninth result, a much more drastic decline than was seen only a few years before.
Internet users are only searching more often in the meantime. In April 2018, the top four American search engines received 17.6 billion core search queries, a sharp increase from the 10.12 billion searches in April 2008.
Therefore, it is not unexpected that companies are seeing positive returns on their SEO and SEM investments. Search engine marketing and optimization, according to a BIA/Kelsey Local Commerce Monitor report, provided the best return on investment for businesses spending more than $25,000 annually on marketing, with 65.9 percent citing SEM/SEO as an extremely high priority or very high priority going forward – above email marketing, social media advertising, or performance evaluation.
Read More: What Tools Do I Use For SEO?
Google and other search engines are always active.
Google made a number of changes to its search algorithm during 2017, some small and others more significant. One of the changes was a December update to “increase relevance,” two significant adjustments in February and March looked to target low-value material, and in March 2018, Google revealed a “wide core algorithm upgrade” meant to “benefit pages that were previously under-rewarded.”
There is a common theme in Google’s algorithm updates: quality appears to be taking precedence over quantity. Experts have also noted that Google seems to be emphasising website architecture and internal linking strategy more recently. Additionally, sculpting, or eliminating extraneous mass from your website, is a process that is becoming more and more crucial.
Furthermore, the rise of voice search is already having a profound impact; in 2016, Google revealed that 20% of all platform-based inquiries were voice searches. The unexpected popularity of rich snippets and knowledge boxes, features that are already altering the game for SEO professionals, is another trend that has emerged with lightning speed.
Given that Google has already acknowledged that more than 50% of searches are now made on mobile devices, the majority of professionals are also preparing for a more significant move to mobile.
In the end, it should be obvious that an SEO approach that was successful a few years ago may already be completely out of date. Updating your SEO knowledge might be essential to remaining on top of a sector that is always changing.
Not Just for Seo Experts Anymore
Even if “SEO” isn’t part of your job description, you’ll probably be expected to know how to optimize your website for search engines.
A grasp of SEO is seen as a significant benefit or perhaps a necessity for careers in numerous industries, including communications, content production and management, marketing, social media, and some roles in journalism, according to a fast scan of job-search websites.
With units on SEM, SEO, site crawling, on-page optimization, and answer boxes, Google Search Console, rich snippets, and data highlighter, pay-per-click advertising, ad groups, and remarketing, and Google Analytics, students learn the methods and tools necessary to develop practical search marketing strategies.
Even if you don’t want to specialise in SEO and SEM analytics, it’s obvious that this is a skill that employers value.
Read More: How To Learn Seo